Vegan and free-from chocolate brand NOMO was launching their biggest bar yet with the new flavour cookie dough. I was tasked to create a few social assets to help promote this big launch in a big way - emphasis on BIG. Given the size of the bar, the client wanted to play on the idea of a chocolate-cookie-dough-comet approaching and landing on earth as a teaser leading up to the launch. I created three assets to land this message.
The launch was accompanied with a series of paid and organic social posts and the line 'share responsibly'.
Pre-launch April fools teaser
