Auddy is a podcast company that works with everything from branded and monetised content to private, internal podcast platforms. Our challenge was to reposition and rebrand them to fit into an ever-changing visual focused market.
As the lead graphic designer, I worked on all of visuals and oversaw freelancers. Apart from creating the overall visual style and concept, we developed a series of brand videos, an updated logo, templates for social media and digital ads, internal and external decks, emails templates, a website redesign, and an in-depth brand guideline document.
I worked with a 3D-animator to create hero assets that is highly featured through-out the brand.
The line 'sound in a new light' was created as Auddy's new strap-line and helped guide the brand visuals. I wanted to visualise sound and bring it into the physical world throughout all assets, both motion and static.
Throughout the development I created many animation tests and storyboards to figure out how we could manipulate the three 3D assets we had in as many ways as possible.
